Poll Reveals 1 in 4 Belgians Started to Buy Fewer American Products
One in four Belgians — 25.3% — have cut back on purchases of prominent US brands including Coca-Cola, Oreo, and Nike, according to a survey commissioned by AG Insurance and reported Monday by a news agency. The poll, conducted between Jan. 30 and Feb. 6 among 1,000 respondents nationwide, found that just 3.8% of participants had actually increased their American product purchases over the same period.
The data exposed a striking regional fault line. In Dutch-speaking northern Belgium, 21.1% of respondents reported reduced US brand purchases — a figure that climbed sharply to 30.6% in the French-speaking south, suggesting markedly stronger anti-American consumer sentiment in Wallonia.
The pullback extends well beyond the checkout aisle. Among Belgians holding shares in American companies, 23.6% said they had scaled back their investments. A further 22.2% reported reducing exposure to US-based funds or exchange-traded funds, while 27.7% said they were actively cutting back on investments tied to the US dollar.
Public sentiment toward deeper economic engagement with Washington appears equally strained. Nearly half of all respondents — 44.5% — believe Belgian and European companies should reduce their US investments, while a mere 3.7% advocate for expanding them.
Anxiety over the broader global climate is running high. A sweeping 88.7% of those surveyed expressed concern about recent international developments, with worry peaking at 92.4% among French speakers compared to 85.9% among Dutch speakers. Only 2.3% of respondents said they felt no concern at all.
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